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The Future of Fashion Resale

BoF’s definitive guide to fashion resale – evolution of the market, its growth and upside, consumer behaviours, and recommendations to craft a data-driven resale strategy.

Secondhand fashion has existed for decades, primarily in thrift and vintage stores, but the advent of online resale platforms has led to a step change in how used items can be bought and sold. Since 2019, there have been at least 13 new resale entrants, 6 new resale-as-a-service launches and 14 major brand partnerships. More brands and retailers are exploring their own resale strategies to attract new customers and become more sustainable. But with just a small proportion of resaleable fashion being tapped into by consumers, brands and retailers will increasingly seek to actively manage resale as a key retail channel.

In this new report, BoF Insights offers its perspective on how we think about the upside of the industry, how we believe the landscape will evolve, and how we recommend brands and retailers build their own strategies.

The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit at offering from The Business of Fashion that arms business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.

Publication Date: July 19, 2021
Number of Slides: 123
File Format: PDF