Issue 10: Generation Next & BoF 500 2017
The Business of Fashion is proud to release its latest special print issue. This time, we focused our lens on the next generation of consumers. Fashion executives are rightfully obsessed with the Millennial and Gen-Z generations, a cohort that is already a powerful driver of consumer culture, expected to account for 45 percent of the global market for personal luxury goods by 2025, according to Bain & Company. Who are they and how can we reach them? This special print edition is our guide to what we are calling Generation Next. Everyone featured in the issue is 30 or younger, or connecting successfully with under 30-year-olds, or both, like our four cover stars: Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu. Elsewhere in the issue, 25-year-old, Alexandre Arnault, gives his first major interview on his life and work as the 3rd child of luxury titan and LVMH chief Bernard Arnault and co-chief executive of Rimowa, LVMH’s latest acquisition. We also sat down with the masterminds behind the phenomenal turnaround of German sportswear giant Adidas, a brand that has tapped a strategy rooted in speed, cities and ‘open source’ win cultural cred, surpassing arch-rival Nike in the eyes of young consumers. The issue includes a guide to this year’s BoF 500, a hand-select community of insiders shaping the global fashion industry in 2017.
The edition is available to buy in PDF format only.
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