Issue 10: Generation Next & BoF 500 2017

Issue 10: Generation Next & BoF 500 2017
The Business of Fashion is proud to release its latest special print issue. This time, we focused our lens on the next generation of consumers. Fashion executives are rightfully obsessed with the Millennial and Gen-Z generations, a cohort that is already a powerful driver of consumer culture, expected to account for 45 percent of the global market for personal luxury goods by 2025, according to Bain & Company. Who are they and how can we reach them? This special print edition is our guide to what we are calling Generation Next. Everyone featured in the issue is 30 or younger, or connecting successfully with under 30-year-olds, or both, like our four cover stars: Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu. Elsewhere in the issue, 25-year-old, Alexandre Arnault, gives his first major interview on his life and work as the 3rd child of luxury titan and LVMH chief Bernard Arnault and co-chief executive of Rimowa, LVMH’s latest acquisition. We also sat down with the masterminds behind the phenomenal turnaround of German sportswear giant Adidas, a brand that has tapped a strategy rooted in speed, cities and ‘open source’ win cultural cred, surpassing arch-rival Nike in the eyes of young consumers. The issue includes a guide to this year’s BoF 500, a hand-select community of insiders shaping the global fashion industry in 2017.
SOLD OUT: Kris Wu & Adwoa Aboah Covers

 The print edition is  is available to purchase online in both physical copies and PDF formats. The edition is also available to buy from 18 September 2017 at select retailers around the world:

Athenaeum Nieuwscentrum (Amsterdam), Antonia (Milan), Browns Fashion (London), Charlotte Street News (London), Chiltern Street Shreeji News (London), Colette (Paris), Corso Como (Milan), Hero Shop (San Francisco), Import News (New York), KM20 (Moscow), Machine-A (London), Magazine Café (New York), McNally Jackson Books (New York), Mulberry Iconic Magazines (New York), Soul Studio (Rome), The Goodhood Store (London), Under The Cover (Lisbon), Wardour News (London), Wer Haus (Barcelona) and Wish (Atlanta). 

Shipping to China: Please note we do not currently deliver to China; however, the issue is available to buy at C. Dongliang Women’s store (No.184, Fumin Road, Shanghai), C.Dongliang Men’s store (No.764, Changle Road, Shanghai) and on Dongliang's WeChat store (or search dlstore).

Did you know that the bi-annual print editions are included in BoF Professional membership?
We publish essential members-only articles every week. For exclusive access to in-depth analysis on the industry’s most important moves, and insights you won’t find anywhere else, join BoF Professional today.
Sign up to BoF Professional before November 5th, 2017 and you'll receive this and the next print edition as part of its annual package.