The Age of Influence & The Business of Beauty

The Age of Influence & The Business of Beauty

The Business of Fashion is proud to release its latest special print issue. This time, we examined “The Age of Influence.” The top-down, one-to-many dynamics of mass media have given way to a digital conversation powered by social platforms like Facebook Twitter and Instagram. Now, anyone, anywhere can attract a following, promote a brand, build a business and effect change. The issue features those wielding influence in this brave new world, from Kim Kardashian West, the ne plus ultra of the influencer economy, to Sinéad Burke, a three-and-a-half- foot activist for disabled people, to Tony Liu and Lindsey Schuyler, the duo behind Diet Prada, the fashion industry’s most-feared Instagram account. Elsewhere in the issue we explore how the growing reach of influencers is being regulated by government agencies and social media platforms and chronicle the rise of influential rappers like Kanye West, A$AP Rocky and Cardi B — the new kings and queens of the fashion game. The issue comes with The Business of Beauty, BoF’s first dedicated report on the $500 billion global beauty industry. 

Did you know that if you sign up to BoF Professional before June 29, 2018, you’ll receive this issue and the next print edition as part of your annual membership. Annual BoF Professional memberships also include unlimited access to articles, exclusive analysis, invitations to networking events and the members-only app. Not a BoF Professional? Subscribe here. 

The print edition is available to purchase online in both physical copies and PDF format. The edition is also available to buy from 7 May 2018 at the following select relaters around the world.

Athenaeum Nieuwscentrum (Amsterdam), Antonia (Milan), Charlotte Street News (London), Chiltern Street Shreeji News (London), Corso Como (Milan), Hero Shop (San Francisco), Import News (New York & San Francisco), KM20 (Moscow), Machine-A (London), Magazine Café (New York), McNally Jackson Books (New York City & Williamsburg), Mulberry Iconic Magazines (New York), Nous (Paris), Soul Studio (Rome), The Goodhood Store (London), Under The Cover (Lisbon) and Wer Haus (Barcelona).